Thursday, April 30, 2015

Mis-en-Scene




The Sandlot 


Production Designer: Jeremy Alderman








Carnival Throw-Up Scene:

Production Designer: Chester Kaczenski (Kah-zin-ski)

1. Other works include The Final SeasonSoul of the GameTeen Wolf series (1985), Beethoven’s’ 3rd, 4th

2. Familiar with baseball themed film as well as family oriented films similar to The Sandlot

Principles from the scene:

1. Set: State Street, American Fork, Utah

2. Location: Carnival, Fair

3. Props/Lighting:

-Lights from the carnival create the atmosphere for the scene

-The spinning ride is used as the major prop, as well as the tobacco shown in the beginning of the scene

4. Camera angles:

-Back and forth between characters and the a whole picture of the ride itself

-Zooms in on characters to show their progression of sickness until they throw-up; they used a mounted camera on the ride for the close-ups. 

-Final angle shows Ham up close stepping off the ride with puke on his shirt, really sets the “cherry on top” of the entire scene












Tuesday, April 28, 2015

Courage Cammies Website





Courage Cammies

Website by Jeremy Alderman



Eric,

I have been working on the website trying to get the navigation buttons to work but I just cannot figure it out! It's been a very frustrating process, but here are screenshots from the website. Really sorry about that! All of the links within the website work except for the navigation pane. 




Home Page:









About Us Page:




Projects Page:




Contact Page:




Donate Page:




Read More Page:





Style Guide:

Our group used light green, forest green, light blue, navy blue, and light tan for our color scheme throughout our campaign. 

Principles:

I used the logo we created at the top of the page to immediately draw the attention of the viewer. I believe it makes the web pages stand out with it's contrast relation to the light green navigation pane as well as the light blue buttons found on the home page. I used similar text fonts throughout the website. The titles of each section on each page was Fredericka the Great in dark forest green. Though it was the default format, I thought it complemented the font style from our logo. I also used Tahoma for all of the areas of description to provide a professional look to the website. The "Projects" page uses the Gestalt Principles of the Law of Similarity and Proximity because of the distinct alignment of the photos. The photos also create a rule of thirds appeal. The white background of the website, which you cannot see in the screenshot photos, allows the other elements of the website to "rest" on it, which lets the elements stand out more. 

The primary focus, above all, was how the website made me feel. It was for a great cause so I tried to do a nice job making it appealing to the military family audience. I believe it is simple enough and easy to follow that will make it attractive for those military families to want to get involved with Courage Cammies. I know that Bette comes from a military family and she loved the appeal of the website and what it stood for. 














Monday, March 23, 2015

Compose Your Frame






Downtown Seattle is a beautiful sight to see. Unfortunately I didn't take this picture, but Seattle is one of my favorite cities in the world, being from Washington.


As far as the composition of design, there's a lot going on in this image. The first one that stood out to me was the diagonal rule. The air streams in the sky grab the eye and drag them southeast across the top width of the image, specifically to Mt. Rainier. Mt. Rainier also has the diagonal rule with the lower left creating the background skyline and progressively moving northeast to the top of the mountain, and then back down southeast where it flows with the air streams. In addition, the air streams also function as an index vector in the image because of how they drag you across from the Space Needle to Mt. Rainier. I can look back and forth easily at those two because of the strong vector of the air streams. The rule of thirds exists in the image as well. The Space Needle functions as a vertical line, as does the location of Mt. Rainier. Mt. Rainier also sets the background horizon on a a horizontal third. The trees that appear the closest in the image set the bottom horizontal third where the top of the tree line meets with the bottom of the buildings. One could also argue that the lowest air stream functions as a third but my eyes see the horizon of Mt. Rainier as the third. The design of the city is mapped out with great surrounding features on the Puget Sound. This photograph captures them perfectly and represents the city well.













Director: Martin Scorsese



Martin Scorsese Picture




Martin Scorsese is one of my favorite directors because he directed two of my favorite movies of all time- Goodfellas and The Wolf of Wall Street. His other successful movies include The Departed and Gangs of New York. It must be his Italian blood that he can direct these type of movies so well. 



The Dark Knight and Christopher Nolan are up there for me as well. 

Wednesday, February 11, 2015

Design Presentation


Design Presentation



The two design artifacts I have selected below are past and present logos from the MLB team the Texas Rangers.
 

Concepts of Design:


-Identity: These logos "sell" the entire brand of their baseball team. They are the heart and sole representation of the teams. 


-Print: The distribution of these logos is everywhere. They can be seen on jerseys, hats, sports magazines, commercials, team apparel, and many others. 




Poor Design:









- Rangers' old logo:


There's not really much going on in the logo. The blank outline of the hat and the ball is very bland and unappealing. The logo just doesn't really "pop" for me besides the name. I think the font of "Rangers" was poorly chosen, especially with the way the "g" looks, and the capitalized "R" and "S". Though it symmetrical, it looks a bit ridiculous and unnecessary. In this design we see pragnanz with the cowboy hat and the baseball. The basic outline and the weird form of the "Rangers" just doesn't cut it for a professional baseball team's logo.



Good Design:










- Rangers' current logo: 


The current Rangers' logo, to me, is clearly the better logo. It has a professional look, with an American appeal with the red, white and blue colors that stand out much more than the old logo. I believe it's a logo that metaphorically represents all of baseball, meaning that the patriotic portrayal of it is supposed to represent America's pastime of baseball. The image of the baseball behind the "T" stands out and immediately appeals to the fan. The circular look gives it Gestalt principles of continuity as well as closure, being that it is tight and clear and easy to look at. The logo is one of my favorite in baseball because of its professional and American look. 



























Wednesday, January 28, 2015

Contrast, Balance & Harmony




Simplicity. 






Contrast, Balance & Harmony-


This was a picture my sister took while we were all surfing at the Oregon Coast in 2012. This was the first time any of us had ever gone, so we obviously had to stick to the small waves. Nothing says harmony to me like the ocean. Everything out there seems to be at peace. The harmony of a surfer and waves is something that brings meaning to me. There is harmony and balance with the white crashing waves at my feet, with another layer of ocean, and a second layer of ocean near the sky where the ocean and the sky meet perfectly on the horizon. I love the dark contrast of my wet suit compared to the light and simplistic background of the ocean skyline. The figure just pops out at you. The shadow of sunlight on my face shows the sun was at a mid morning rise, a very peaceful time to be out at sea. This photo has balance internally and externally- with the feeling brought by me actually balancing on the surfboard, while at the same time the image itself has balance with the location of my arms and overall body compared to the ocean. I can feel the texture of the wet suit, not just the physical slippery and shiny condition, but also the frigid cold of the ocean being kept out because of the body heat being trapped within the suit. I selected this photo because of the peaceful simplicity of it, as it's almost a metaphor for how life should be. In the simplest form of surfing, I find a calm within the ocean and life altogether.  







Wednesday, January 21, 2015

Visceral Response


A Splash of History




This photo has history and meaning in the baseball world. Clayton Kershaw, arguably the best pitcher in baseball in the current era, just completed a no-hitter and nearly perfect game this 2014 season. 


The contrast in this picture is packed full of meaning aside from the physical aspect. The defined hierarchy in this picture shows Kershaw being splashed by Gatorade and ice. To the non-sports fan, they may think of this as a prank or a joke to pick on someone. Completely the opposite, in this moment Kershaw is the king. A Gatorade splash in sports is one of the highest forms of celebration there is. It's an element of sport that everyone hope to achieve such high success that someone with splash them with Gatorade. 

Physically, the color of the Gatorade's is almost perfectly split in half as it pours over Kershaw's head. It is near symmetry but the way it appears balances the picture very well. We can tell from the size of the spray of ice and Gatorade that the impact of the splash was fast and had a strong impact, invoking the idea that Kershaw didn't see it coming. I can look at this picture and feel the texture of the ice crunching in my mouth, how it feels sliding in my hands, and the purest form of cold of it like when I ice my arm after a game. There is texture in the background on the baseball field; I can feel myself laying on the grass, and sliding in the dirt. The stadium light behind Kershaw's head in this picture is symbolic. In this moment he is the king with the Gatorade splash, but also ironically the light it directly shining above his head. The spotlight couldn't be more focused on Clayton Kershaw in this moment.

I have a very personal connection to this photograph. Most would feel uncomfortable and "cold" in this situation. I would feel honored and proud. I am a pitcher myself. I know the pressing baseball situations there are in games, and I can only imagine what it's like on the stage he is on. I feel for him in this photo. It is an outstanding feat to retire 27 hitters without allowing a single one a base hit. I feel empowered and motivated in this picture that someday I'd want to find a way to get myself in a picture like this. I feel the beauty inside from what Kershaw has entertained the world with on the biggest baseball stage in existence.